We did it all. In under two weeks we have a fully functional and completely integrated digital identity; including a website, Facebook, Twitter, YouTube, graphics, logos, and parallel Google and Facebook advertising campaigns in the lead up to the election.
The Michigan League of Responsible Voters is a coalition of non-partisan organizations that was working to educate voters about the proposals that will appear on the November 2012 ballot. They were collaborating with a wide range of communities throughout Michigan. Members of the Michigan League of Responsible Voters included 22 non-profit organizations, such as A. Philip Randolph Institute, AFT Michigan, Labor Council for Latin American Advancement (LCLAA) of Greater Lansing Area, Michigan Association for Justice and so on. This organization is focusing on helping voters to be informed and better performed in ballot issues, for example, MLRV provides information on finding polling location, understanding ballot proposals, guidelines for voting and other valuable information on 2012 ballot.